Friday, 26 February 2010
Audience feedback for 2nd draft of improved teaser trailer
We chose three people to view and give us feedback on our teaser trailer so far.
We chose these three teenage girls as we believe they are part of our target audience.
Thursday, 25 February 2010
2nd draft of improved teaser trailer
This draft of our teaser trailer includes transitions. We plan to include our production logo after the first clip. We now have to include the voice over, soundtrack and titles.
Improved teaser trailer - 1st draft
We have pieced together the clips for our trailer. The clips are new ones we have filmed incorporated with clips from the previous trailer.
This is obviously the 1st stage of our editing process as we still have to include transitions, voice overs and the soundtrack.
We also hope to include a split screen clip and zoom in on some of the clips due to modern objects being in the mise-en-scene.
Improving our final teaser trailer
After analysing our audience feedback we decided we we needed to make some improvements to the trailer. We felt we had to address issues that were picked up on by the feedback such as there were too few setups to understand the plot of the film, also that there needed to be more anchorage to the background of each character.
There were also more technical issues with the trailer that were picked up on. One suggestion was that we needed more shot variations so the audience could see a situation from all points of views. Also the length of the trailer was an issue. The original length was about 2 minutes this therefore represents an average trailer rather than a teaser trailer so we have decided we have to address this by making the trailer shorter. This could be a problem due to the fact that we need to add more setups so this would obviously make the trailer longer. We plan however to address this by cutting the original shots so there shorter and also drop some of the scenes that don't necessarily give enough anchorage to the viewer.
Another criticism of the original trailer was the soundtrack. As it was just a flute the non-diegetic music lacked depth so therefore failed to influence the viewer. We therefore plan to use copyright free music with more depth and hopefully incorporate 2 pieces of music into the teaser trailer to add more emotion to the piece.
We're also hoping to improve our trailer through framing shots more effectively. One idea is to film a shot through branches of the gentleman with his fiancee to provide a signifier to the viewer that they are seeing someones point of view who is on the outside of this relationship. We also plan to add more pace to the teaser trailer towards the end by using faster editing and faster paced non-diegetic music. We're hoping this will keep the viewer in suspense and encourage them to see the film at the cinema. After looking at the codes and conventions of teaser trailers this is a technique they tend to use so therefore we should be considering using it too.
Also through audience feedback we found out that on average peoples views were that the title text doesn't work effectively. They pointed out that the description text is too lengthy and slows the trailer down too much. We therefore plan to drop these and use more creative ways of introducing our actor/actress's names and the title of the film.
Also mentioned earlier we also need to highlight the binary oppositions in terms of class differences in the trailer. For example we need to use stereotypes and signifiers to make the main female protagonist appear a lower class to the other 2 characters who feature in the trailer. We plan to do this by using stereotypes in terms of costume (a maids hat).
There are however aspects of the original trailer we do plan to keep. We had positive feedback about the last close-up shot of the main female protagonist and how the titles follow it so we therefore plan to incorporate this into the improved trailer. There was also positive feedback about the non-diegetic voice over so we plan to put this over the new trailer where appropriate. Most of the old shots we will still use but probably cut the length of each shot and add new shots of further set ups between the 3 characters.
There were also more technical issues with the trailer that were picked up on. One suggestion was that we needed more shot variations so the audience could see a situation from all points of views. Also the length of the trailer was an issue. The original length was about 2 minutes this therefore represents an average trailer rather than a teaser trailer so we have decided we have to address this by making the trailer shorter. This could be a problem due to the fact that we need to add more setups so this would obviously make the trailer longer. We plan however to address this by cutting the original shots so there shorter and also drop some of the scenes that don't necessarily give enough anchorage to the viewer.
Another criticism of the original trailer was the soundtrack. As it was just a flute the non-diegetic music lacked depth so therefore failed to influence the viewer. We therefore plan to use copyright free music with more depth and hopefully incorporate 2 pieces of music into the teaser trailer to add more emotion to the piece.
We're also hoping to improve our trailer through framing shots more effectively. One idea is to film a shot through branches of the gentleman with his fiancee to provide a signifier to the viewer that they are seeing someones point of view who is on the outside of this relationship. We also plan to add more pace to the teaser trailer towards the end by using faster editing and faster paced non-diegetic music. We're hoping this will keep the viewer in suspense and encourage them to see the film at the cinema. After looking at the codes and conventions of teaser trailers this is a technique they tend to use so therefore we should be considering using it too.
Also through audience feedback we found out that on average peoples views were that the title text doesn't work effectively. They pointed out that the description text is too lengthy and slows the trailer down too much. We therefore plan to drop these and use more creative ways of introducing our actor/actress's names and the title of the film.
Also mentioned earlier we also need to highlight the binary oppositions in terms of class differences in the trailer. For example we need to use stereotypes and signifiers to make the main female protagonist appear a lower class to the other 2 characters who feature in the trailer. We plan to do this by using stereotypes in terms of costume (a maids hat).
There are however aspects of the original trailer we do plan to keep. We had positive feedback about the last close-up shot of the main female protagonist and how the titles follow it so we therefore plan to incorporate this into the improved trailer. There was also positive feedback about the non-diegetic voice over so we plan to put this over the new trailer where appropriate. Most of the old shots we will still use but probably cut the length of each shot and add new shots of further set ups between the 3 characters.
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