A teaser trailer is a form of media that would typically be shown either on TV during ad breaks, in the cinema before a film (of a similar gene to that being advertised) or on websites such as YouTube. So therefore teaser trailers accommodate the interactive market.
However a film needs a presence elsewhere too. For example on Billboards and advertised in
magazines (type depends on the target audience of the film) such as Closer and Look for the genre of our film and our target audience. This is wear our main film poster would appear.
Another market that also has to be addressed is the audience with a great interest in film, those who buy specialised film magazines, our magazine front cover featuring our film addresses this audience.
It also has to be considered that a film featuring on a film magazine front cover means that the film has been publicised enough to be 'worthy' of front cover space. This means that this type of publicity confirms that your marketing strategy has been successful so far. The genre of the magazine your film is featured in is also important. For example if we were to produce a magazine front cover with copyright images we would have featured films that were of a similar genre of our film such as Remember Me and Eclipse which are romantic dramas. This again would link to reaching the target audience of the film.
The teaser trailer, main film poster and magazine front cover all have the same basic aspects that will attract the target audience. They all link together as a 'brand' for the film and if put into action would hopefully attract the target audience efficiently and effectively.
The podcast below gives more detail about the teaser poster, main poster and magazine front cover.
The video below gives more details about how the magazine front cover, poster and final teaser trailer work together:
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