Toy Story 3

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• The teaser trailer for Toy Story 3 incorporates the titles and release date into the mise-en-scene
  
• The characters personalities come across very effectively - Buzz and Woody play to the viewer’s prior knowledge from the previous films
  
• Binary oppositions of Buzz and Woody, Buzz is the clever, confident and good at everything and Woody is genuine and tries his best but doesn't match Buzz's ability
  
• The preferred reading is that that the relationship between Buzz and Woody this may cause light hearted conflict in the film as it has done in the previous films